{"product_id":"smart-grooming-deep-purple-whitening-horse-shampoo","title":"Smart Grooming Deep Purple Whitening Horse Shampoo","description":"Smart Grooming Deep Purple Shampoo - Whitening Conditioning Shampoo for Horses \u003cp\u003eSmart Grooming Deep Purple Shampoo is a conditioning horse shampoo that neutralises yellow staining in the coat, mane and tail using a deep purple formula, while lavender essential oil helps soothe the skin. It is best for owners of greys, whites, palominos and horses with white markings who want a brighter, cleaner finish for everyday turnout or show-ring preparation.\u003c\/p\u003e \u003cp\u003eThe purple pigment works on the colour wheel principle, counteracting yellow tones rather than bleaching them. It can be applied neat to stubborn stains or diluted for routine washing, so one bottle covers both yard bathing and pre-competition prep. Browse more \u003ca href=\"\/collections\/horse-grooming\"\u003ehorse grooming products\u003c\/a\u003e to complete your kit.\u003c\/p\u003e \u003ch3\u003eKey Features\u003c\/h3\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eNeutralises yellow staining\u003c\/strong\u003e - purple formula counteracts yellow tones for a cleaner, brighter looking coat.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eConditioning cleanse\u003c\/strong\u003e - helps keep the coat, mane and tail soft and manageable.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eLavender essential oil\u003c\/strong\u003e - natural lavender helps soothe sensitive skin.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eNeat or diluted\u003c\/strong\u003e - neat on stubborn stains, diluted for regular washing.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eTail-specific method\u003c\/strong\u003e - leave neat on very yellow tails for a few minutes before rinsing.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eWorks with Super Shine\u003c\/strong\u003e - follow up to help protect against future staining.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMade in the UK\u003c\/strong\u003e by Smart Grooming.\u003c\/li\u003e \u003c\/ul\u003e \u003ch3\u003eSpecifications\u003c\/h3\u003e \u003ctable\u003e \u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003ctd\u003eSmart Grooming\u003c\/td\u003e\n\u003c\/tr\u003e \u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003ctd\u003eDeep Purple Shampoo\u003c\/td\u003e\n\u003c\/tr\u003e \u003ctr\u003e\n\u003cth\u003eType\u003c\/th\u003e\n\u003ctd\u003eConditioning whitening shampoo\u003c\/td\u003e\n\u003c\/tr\u003e \u003ctr\u003e\n\u003cth\u003eColour technology\u003c\/th\u003e\n\u003ctd\u003ePurple pigment neutralises yellow tones\u003c\/td\u003e\n\u003c\/tr\u003e \u003ctr\u003e\n\u003cth\u003eKey additive\u003c\/th\u003e\n\u003ctd\u003eLavender essential oil\u003c\/td\u003e\n\u003c\/tr\u003e \u003ctr\u003e\n\u003cth\u003eApplication\u003c\/th\u003e\n\u003ctd\u003eNeat or diluted\u003c\/td\u003e\n\u003c\/tr\u003e \u003ctr\u003e\n\u003cth\u003eBest for\u003c\/th\u003e\n\u003ctd\u003eGreys, whites, palominos, socks, blazes, manes and tails\u003c\/td\u003e\n\u003c\/tr\u003e \u003ctr\u003e\n\u003cth\u003eIngredients\u003c\/th\u003e\n\u003ctd\u003eAqua, Sodium Laureth Sulfate, Cocoamidopropyl Betaine, Pearliser (Sodium Laureth Sulfate, Glycol Stearate, Cocamide DEA), Lavender Oil, Sodium Chloride, Propyl Parabens, Methyl Parabens, Colouring\u003c\/td\u003e\n\u003c\/tr\u003e \u003ctr\u003e\n\u003cth\u003eCountry of origin\u003c\/th\u003e\n\u003ctd\u003eUnited Kingdom\u003c\/td\u003e\n\u003c\/tr\u003e \u003ctr\u003e\n\u003cth\u003eCaution\u003c\/th\u003e\n\u003ctd\u003eExternal use only. Avoid sensitive areas. Patch test before use.\u003c\/td\u003e\n\u003c\/tr\u003e \u003c\/table\u003e \u003ch3\u003eHow To Use\u003c\/h3\u003e \u003col\u003e \u003cli\u003eWet the coat, mane or tail thoroughly with clean water.\u003c\/li\u003e \u003cli\u003eFor general washing, dilute the shampoo and work it into a lather over the area.\u003c\/li\u003e \u003cli\u003eFor stubborn stains, apply the shampoo neat directly to the marked hair.\u003c\/li\u003e \u003cli\u003eFor very yellow tails, apply neat, lather well and leave for a few minutes.\u003c\/li\u003e \u003cli\u003eRinse thoroughly with clean water and repeat if staining remains.\u003c\/li\u003e \u003cli\u003eSpin the tail to remove excess water, then follow with Super Shine to help protect against future staining.\u003c\/li\u003e \u003c\/ol\u003e \u003ch3\u003eFAQ\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003eHow does a purple shampoo whiten a horse's coat?\u003c\/strong\u003e\u003cbr\u003eThe purple pigment sits opposite yellow on the colour wheel, so it visually cancels out yellow and brassy tones in white and grey hair, leaving a cleaner, brighter appearance without bleaching.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCan I use it neat or should I dilute it?\u003c\/strong\u003e\u003cbr\u003eBoth. Dilute it for regular bathing and general cleansing, and apply it neat to stubborn stains or very yellowed tails.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHow long should I leave it on a stained tail?\u003c\/strong\u003e\u003cbr\u003eOn very yellow tails, apply neat, lather well and leave for a few minutes before rinsing. Repeat the process if the staining has not lifted.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIs it suitable for horses with sensitive skin?\u003c\/strong\u003e\u003cbr\u003eThe formula is conditioning and contains natural lavender essential oil to help soothe the skin. It is for external use only, so avoid sensitive areas and patch test before full use.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWill it dry out the mane and tail?\u003c\/strong\u003e\u003cbr\u003eIt is a conditioning shampoo intended to leave the hair soft, and following with Super Shine helps smooth the hair and protect against future staining.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCan it be used on coloured or dark horses?\u003c\/strong\u003e\u003cbr\u003eYes - it is a cleansing shampoo suitable for general washing, but the colour-correcting benefit is most visible on white and grey hair such as socks, blazes, manes and tails.\u003c\/p\u003e \u003ch3\u003eAbout Smart Grooming\u003c\/h3\u003e \u003cp\u003eSmart Grooming is a UK company specialising in practical grooming and turnout products for riders, grooms and producers. Its range covers everyday yard washing through to detailed show-ring preparation, with products developed for use on real yards.\u003c\/p\u003e \u003cscript type=\"application\/ld+json\"\u003e {\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How does a purple shampoo whiten a horse's coat?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The purple pigment sits opposite yellow on the colour wheel, so it visually cancels out yellow and brassy tones in white and grey hair, leaving a cleaner, brighter appearance without bleaching.\"}},{\"@type\":\"Question\",\"name\":\"Can I use it neat or should I dilute it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Both. Dilute it for regular bathing and general cleansing, and apply it neat to stubborn stains or very yellowed tails.\"}},{\"@type\":\"Question\",\"name\":\"How long should I leave it on a stained tail?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"On very yellow tails, apply neat, lather well and leave for a few minutes before rinsing. Repeat the process if the staining has not lifted.\"}},{\"@type\":\"Question\",\"name\":\"Is it suitable for horses with sensitive skin?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The formula is conditioning and contains natural lavender essential oil to help soothe the skin. It is for external use only, so avoid sensitive areas and patch test before full use.\"}},{\"@type\":\"Question\",\"name\":\"Will it dry out the mane and tail?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is a conditioning shampoo intended to leave the hair soft, and following with Super Shine helps smooth the hair and protect against future staining.\"}},{\"@type\":\"Question\",\"name\":\"Can it be used on coloured or dark horses?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes - it is a cleansing shampoo suitable for general washing, but the colour-correcting benefit is most visible on white and grey hair such as socks, blazes, manes and tails.\"}}]} \u003c\/script\u003e]]\u0026gt;","brand":"Smart Grooming","offers":[{"title":"500ml \/ One Colour","offer_id":58455887675775,"sku":"KM10120SPSG110","price":11.3,"currency_code":"GBP","in_stock":true},{"title":"1 Litre \/ One Colour","offer_id":58455887708543,"sku":"KM10120SPSG155","price":17.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/6786\/6023\/files\/f3a19e22-c69d-4107-9e5f-58789b0976ee.jpg?v=1789657911","url":"https:\/\/www.justhorseriders.co.uk\/products\/smart-grooming-deep-purple-whitening-horse-shampoo","provider":"Just Horse Riders","version":"1.0","type":"link"}