Perception of the Public on Horses in Sport
Understanding public opinion has always been crucial to influencing policies and practices, and this is no different when it comes to the welfare of horses used in sport. A recent survey conducted by World Horse Welfare in collaboration with YouGov, as mentioned in the magazine "Horse & Rider", has provided some fascinating insights into this area.
Progress in the Field of Horse Welfare
A heartwarming revelation made by the survey was a significant shift in public sentiment towards horse welfare in sport. In 2022, a measly 10% of respondents placed importance on horse welfare in equestrian sports. But steer the ship to the present year, and a sea of change has occurred. The number has nearly doubled, standing at 17%, indicating a major positive shift in public attitudes.
The Drivers of Change
If you're wondering what’s been driving this U-turn, the survey gives us some answers. The behaviour of riders, and those interacting with horses on a daily basis, made the lion's share of this impact. Around 28% of respondents identify these individuals as the primary catalyst for their trust in horse sports. Media coverage trots right behind at 25%. So, the next time you dismiss all media as 'fake news', remember that it plays a valuable part in horse welfare!
The Role Of Stakeholders
If you are a horse owner or a trainer not directly involved in horse sports, you can pat yourself on the back as well. 20% respondents credit you as a significant influence on their trust in horse sports. It isn’t all rosy for everyone, though. Governing bodies of horse sports need to up their game. They manage to sway the opinion of only 18% respondents.
The Way Forward
Data like this isn't just for show; it has significant implications. For example, the equestrian industry needs to buckle up and take these findings into serious consideration. To keep up with the changing public sentiment, riders, trainers, and governing bodies must prioritize horse welfare during sporting activities.
How the Media can Make a Difference
The media's influence in shaping public attitudes cannot be understated. They are responsible for airing the dirty laundry and keeping the industry's feet to the fire. By focusing more on horse welfare issues and demanding greater transparency and accountability, they can play a big role in promoting an industry where horses thrive and are treated with the respect they deserve. Who wouldn't love to see that front-page news?
In Conclusion
The World Horse Welfare survey offers a mirror to society, reflecting our changing attitudes towards the welfare of horses in equestrian sports. It beckons us to pull together to promote more respect, care, transparency and accountability in the equestrian world. After all, it is incumbent on all of us to ensure that our equine friends are treated with all the care and respect they deserve.
Source: "Survey highlights public opinion of horses in sport." Horse & Rider.