British Dressage and Horse & Country: A Partnership for the Ages
British Dressage (BD) and Horse & Country (H&C) have recently announced an exciting expansion of their partnership, promising to take the sport of dressage to new heights. This collaboration aims to not only engage existing fans but also attract new audiences by harnessing the power of live streaming and digital media.
The Power of Live Streaming
In 2025, equestrian enthusiasts will be treated to over 100 days of live coverage from various dressage competitions, thanks to this extended partnership. Transforming how fans experience the sport, events like the NAF Five Star Winter Dressage Championships and the LeMieux National Dressage Championships will be streamed live on H&C's digital platform, H&C+. Not only that, but all classes will be available on-demand, ensuring no fan misses out on the thrills and spills of top-tier competitions.
For those with a competitive streak, participants can even stream their performances. Whether it's for self-analysis or to share with their cheering squad, competitors have the option to watch their rides live or purchase clips for posterity — a brilliant perk for those who ride out—literally—into the sunset!
Documentary Appeal: Educate and Inspire
High-stakes competition aside, BD and H&C are also exploring the world of educational content through two new documentary series. The first takes a revealing look at the journey of non-warmblood horses in dressage, highlighting their adaptability and successes. After all, it's not just warmbloods that can dazzle in dressage!
Meanwhile, "Quest for Success" chronicles a team aiming for glory in the LeMieux Quest Championships, focusing on the heartwarming aspects of teamwork and personal growth. Both series will be available for viewing on H&C+, accessible on various digital platforms, including LG connected TVs — perfect for a binge-watch session.
Gains for British Dressage Members
BD members aren't left out of the equation, with exclusive discounts sweetening the deal. Members can save 15% on an annual H&C+ membership or go for gold with a 20% discount on the H&C+ Gold membership. This premium access comes with VIP benefits, designed to provide competitive edge and perks that enrich their dressage experience.
Strategic Significance
The BD and H&C collaboration signals a strategic shift in the way niche sports like dressage are marketed. Leveraging digital platforms not only expands reach but also builds a robust and engaged community. In truth, this isn't just about showcasing competitions but about crafting experiences that draw people into the world of dressage.
The Way Forward
This partnership stands as a testament to the growing trend of integrating digital media with sports. There's potential for further exploration into how live streaming impacts equestrian sports' evolution, as well as the educational benefits of documentaries in sports participation and education.
Recognizing the transformative potential of this partnership, British Dressage and the Horse & Country network are setting a benchmark for how future collaborations can enrich sporting communities worldwide.
In conclusion, the enhanced collaboration between British Dressage and Horse & Country stands poised to elevate the sport of dressage to unparalleled heights. By making innovative content and live streaming more accessible, they are ensuring that the spirit of dressage thrives now and for future generations.
For more information, visit British Dressage at: British Dressage News
