High-net Jumpers in the Royal Windsor Bake-off

It's a majestic sight when showjumpers like Jack Whitaker and Joe Stockdale take the reins and elegantly soar over fences on their steeds. Watching these professional horsemen leap into uncharted territory, this time ditching the breeches for aprons, was just as, if not more, entertaining. Partaking in a traditional English Afternoon Tea-themed bake-off, these two skilled athletes put their baking skills to the test, all for a noble cause — promoting the upcoming Royal Windsor Horse Show.

Tea, Scones, and a Pinch of Celebrity Charm

The bake-off was hosted at the esteemed Mosimann’s Club in Belgravia, London. Under Mark Mosimann's watchful eye, a representative from the event's catering company, Whitaker and Stockdale strived to create traditional scones and sandwiches, key elements of the quintessential English Afternoon Tea.

Showjumpers Stir Things Up

More than just a baking competition, this event proved a strategic and effective means of generating hype around the impending horse show. By involving familiar faces with a large fanbase, the Royal Windsor Horse Show successfully drew attention from both media and the public. This inventive marketing strategy not only amplified the cultural heritage of English traditions, but the multi-talent of these charismatic showjumpers also.

The Blend of Sports and Culture

For fans, seeing their admired athletes swap saddles for stirring spoons to whip up a classic English delight was a refreshing change. This unconventional approach not only highlighted the competitors' skills outside their professional realm, but brought them closer to their fans, demonstrating their relatability and approachability.

A New Range of Research Opportunities

From analyzing the historical traditions and cultural significance of the English Afternoon Tea, to studying the various marketing strategies used in equestrian sports, the event brought to light various avenues for researchers to further study. The influence of non-athletic aptitudes, like cooking, on an athlete's image and fan engagement, stands as an intriguing subject of study as well.


As the baking event came to a close, it didn't just produce a delicious batch of scones and sandwiches, but also a stronger community both in support of the Royal Windsor Horse Show, and in appreciation of English traditions. Just as the showjumpers marveled the audience on the field, they replicated the same charm off the field, proving that applying innovative strategies and involving celebrities for promotional events can significantly boost awareness and engagement.

In the grand scheme of things, one might say that this royal bake-off event was a beautiful marriage of sports, gastronomy, and history, serving as a powerful marketing tool, and a delightful reminder of the versatility of the athletes we cheer on. Historically, tea time might have been about the brew; in this case, it was about much brew-ha-ha.

Reference: “More tea? Showjumpers take on scones and sandwiches in Royal Windsor bake-off” published on Horse and Hound