A surprise to no one who loves the thrill of the show jumping arena or cherishes the moment when horse and rider cross the finish line at a challenging course - the bond between SEIB Insurance Brokers and British Riding Clubs (BRC) is set to continue. The two organizations have confirmed that their sponsorship deal is being extended, following an already impressive run of over 30 years. Lending an extra touch of excitement to the package, the continuation of the deal will run through 2026.
Sponsorship Sistership: A Win-Win Partnership
There's more than just a partnership in play here. The extension of this sponsorship signifies a commitment to the equestrian community, particularly towards its grassroots movement. If you're wondering about specifics (and who isn’t?), SEIB's sponsorship will lend support to the SEIB Novice Winter Championships, the SEIB BRC Horse Trials Championships, and the SEIB BRC Combined Championships in 2024. Needless to say, the backing of these major championships highlights SEIB's unwavering support for the equestrian community and its grassroots development.
A Continuation of a Hands-on Approach
Not missing a step, Rachael Holley-Thompson, the head of BRC, expressed her elation at the extended partnership. Without a hint of horsing around, she has stated that she's thrilled about the chance to work more closely with SEIB. When questioned about the partnership, she highlighted the significance of SEIB's commitment to supporting the grassroots equestrian sector. And from the sounds of it, it's more than just the financial backing that enthuses her - she hinted at her appreciation for SEIB's visibly hands-on approach.
Going Beyond Sponsorship: Investment in the Sport
Sponsorship in the equestrian world isn't just about flaunting corporate logos on event banners or providing budgetary boosts. Far from it. This ongoing relationship between SEIB Insurance Brokers and British Riding Clubs is a sprinkling of corporate fairy dust on the equestrian world - or, as the folks at SEIB might put it, 'putting something back' into the markets in which they operate. In this case, that 'something' is a significant investment in the grassroots equestrian sector.
Insurance and Equestrian Sports: A Crucial Combination
And while we are on the topic of 'putting something back,' it's worth noting the role that insurance plays in equestrian sports. An insurer like SEIB is invaluable as it offers fiscal armor to both riders and organizers, ensuring a smooth ride (pun very much intended) across various events. In turn, this gives participants the peace of mind to focus on what they love - the sport itself.
Trotting Towards the Future: The Impact on Equestrian Sports Development
The longstanding relationship between SEIB and BRC not only stands as a testament to the power of successful corporate sponsorship but also suggests a positive trend for the grassroots equestrian sector. As partnerships like this continue to thrive, the equestrian community can look forward to seeing even more innovations and developments in the sport.
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