Charities and corporate entities have intertwined their efforts to foster mutually beneficial relationships. A sterling example of such a partnership groove is the recent collaboration between Persie Distillery and World Horse Welfare. The gin-making powerhouse has committed to donating £5 from each bottle sold of a special edition 'Unbridled' Gin to the equine charity.
Persie Distillery's Unbridled Gin: A Special Edition with a Purpose
Nestled in the crystal valleys of Perthshire, Persie Distillery is known for its palette-pleasing gins. Its latest creation, 'Unbridled' Gin, extols the warm companionship between a horse and its rider and the electrifying thrill of a horse-riding adventure. Available from World Horse Welfare's online shop, every bottle sold is accompanied by a generous donation to the international horse welfare charity's worthwhile cause.
The Power of Corporate Fundraising for Non-Profit Organizations
In truth, corporate fundraising has transformed into an indispensable lifeline for non-profit organizations. Philanthropic efforts such as Persie Distillery's commitment to horse welfare, demonstrate how businesses can positively influence the impact of charitable causes and community projects. Recent statistics revealed that corporate giving reached $20.77 billion in 2019, proving that the corporate sphere's social engagement is showing no signs of slowing!
World Horse Welfare's Impact on Global Equine Welfare
With its steadfast dedication, World Horse Welfare has emerged as a leading international charity, championing improved living conditions for horses across the globe. Its mission statement includes eradicating cruelty, promoting education, and campaigning for more robust laws and policies to protect our equine companions. World Horse Welfare's influence stretches well beyond the UK, showing that positive change can indeed gallop across international borders.
Strategies Used by Distilleries to Support Charitable Causes
Persie Distillery's meaningful contribution shows how businesses can effectively couple their marketing strategies with their commitment to social responsibility. Special edition offerings like 'Unbridled' gin, give customers a chance to support a charity while enjoying a quality product. It's more than a win-win situation – it's gin-gin, a shot for the distillery and a trot for the charity!
Corporate Social Responsibility in Small Businesses
In the cut-throat business landscape, small companies like Persie Distillery are upping their game by integrating Corporate Social Responsibility (CSR) into their ethos. Demonstrating an involvement in social causes can enhance customer loyalty, especially when according to surveys, 87% of consumers are likely to switch from one brand to another if the latter supports a cause, they care about.
In a nutshell, Persie Distillery's dedication to World Horse Welfare via its special edition 'Unbridled' Gin, illuminates the positive impact of corporate social responsibility in modern business concerns. Apart from bolstering the charity's fundraiser, it's also a hearty toast to the rising importance of coupling profits with purpose.
Further Research
For those stirred by this spirited coupling of distilleries and charities, topics like the influence of corporate fundraising on non-profit organizations, the impact of special edition products on charitable donations, strategies employed by distilleries to support charitable causes, and the global impact of World Horse Welfare, might well be worth a swirl in the research tumbler.
Sources: Charitable Giving Statistics (nptechforgood.com); Persie Gin: New Corporate Supporters (source unavailable)
